About Suzanne Joy Campbell
As a child, I watched disruptive change and its impact on my family and rural community from a box seat. My mother ran the cinema in rural New South Wales in the 1960s. I saw her rail against the loss of patrons and the business fail. My mum was a smart women and a hard worker. This loss was beyond her comprehension and control. With the clear sight of a child I saw:
- When television was finally launched in our part of the country, it provided my friends and their families with cheaper and more diverse entertainment in the comfort of their homes! It was fun and very soon many families owned televisions.
- The advent of more powerful cars and better roads allowed my friends to travel with their parents to see the most recent movies in nearby towns and their mums would do their shopping at the same time.
- Film distribution, geared to a town’s population, meant cinemas in larger centres, some very close by, received new films first.
- My aunts, uncles, cousins and others move away as farm mechanisation and consolidation meant fewer jobs, resulting in a swift decline in the town’s population.
This early understanding of the supremacy of the customer, the power of technology and innovation, and the impact of economics and demographics has provided the backdrop to my digital career.
What is different today is the exponential rate of change. Driven by ubiquitous devices, hyper connectivity, supercomputing, and a mashup of social, mobile, data, analytics, cloud and automation, change is occurring in businesses small and large, industry and government. Global and local demographics are amplifying this change – creating dramatic social and economic impacts, reshaping, and upending businesses, and delivering unprecedented challenges for policy and law makers.
With more than 25 years of IT and telecommunications experience, I have been privileged to work in senior roles at Telstra, MCI Worldcom, Unwired and KAZ and to lead teams to establish, restructure, rebuild, transform and grow domestic and international companies to deliver significant results for our customers.
Most recently as Chief Executive Officer of the Australian Information Industry Association, the peak representative body and advocacy group for those in the digital ecosystem, I have worked to stimulate and grow the industry, create a favourable business environment for members and contribute to national prosperity.